2019 Tmall international entry qualification details

本规则于2019年1月1日首次生效。

一、入驻资质细则

店铺类型资质列表资质要求
品牌旗舰店1、开店主体公司登记注册文件1.公司登记注册文件,包括但不仅限于商事业登记证/经营许可证/营业执照/公司注册证;
2.公司登记注册文件中若含有有效期请确认文件在有效期内;
3.公司登记注册文件中公司名信息请与开店主体公司中对应公司名一致;
4.若公司信息存在变更(包括但不仅限于公司名变更/公司地址信息变更),请一并提交变更文件;
5.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
2、开店主体公司的授权代表人声明书1.授权代表人声明书请按照模板填写提交,点此下载模板
2.授权代表人声明书需要开店主体公司CEO或董事签字,并机打签字人姓名及职位;
3.如被授权的代表人与签字人为同一人,需补充政府机构出具的董事证明或公司股权证明,香港公司可提供法团成立证明或年审文件;
4.授权代表人声明书中有效期请填写具体日期信息(年/月/日形式),有效期截止时间不得早于当年自然年年底(续签季入驻的商家,有效期截止时间不得早于下一个自然年年底)。
3、开店主体公司的授权代表人身份证件1.需提交授权代表人声明书中被授权人身份证件扫描件;
2.身份证件包含但不仅限于身份证/护照/驾驶证;
3.身份证件若含有有效期请确认证件在有效期内;
4.此文件需有本人签字,签字名请与证件上名字信息一致。
4、开店主体公司的海外银行开户证明或银行对账单1.海外银行账户开户证明或银行对账单,需要银行出具(文件中可核实到银行名称),公司自行出具的文件不认可;
2.此文件上需要明确显示开店主体公司名、银行账户信息;
3.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
5、品牌发源地商标注册证书1. 品牌发源地的商标注册证书原件/原件扫描件,需是已经注册成功的商标,TM或受理阶段的商标不符合入驻要求;
2. 商标注册类别需对应所要经营的商品(如:经营化妆品,商标注册类别需为3类);
3.商标注册证书需在有效期内;
4.若商标存在变更(包括但不仅限于注册人变更/商标有效期延展/注册人地址信息变更),请一并提交商标局出具的变更证明文件;
5.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
6、若开店主体公司非商标持有人,还需提供商标持有人出具的独占授权书1.开店主体公司非商标持有人时,需提交由商标持有人出具给开店主体公司的独占开店授权书;若开店主体公司与商标持有公司为同一主体(名称一致),则无需提交独占开店授权书;
2.独占开店授权书请按照模板填写提交(注意,有两页),点此下载模板
3.独占开店授权书第一页需商标权持有公司CEO或董事签字,并机打签字人姓名及职位(非CEO或董事签字,需补充提交授权签字函或公司内部决议以确认签字人有权签署相关文件);如商标持有人为个人,需补充提供有本人签字的身份证件(护照/身份证/驾照)扫描件,证件需在有效期内。第二页需要由开店主体公司签署并由授权代表人签字;
4.独占授权书中有效期请填写具体日期信息(年/月/日形式),有效期截止时间不得早于当年自然年年底(续签季入驻的商家,有效期截止时间不得早于下一个自然年年底)。
卖场旗舰店1、开店主体公司登记注册文件1.公司登记注册文件,包括但不仅限于商事业登记证/经营许可证/营业执照/公司注册证;
2.公司登记注册文件中若含有有效期请确认文件在有效期内;
3.公司登记注册文件中公司名信息请与开店主体公司中对应公司名一致;
4.若公司信息存在变更(包括但不仅限于公司名变更/公司地址信息变更),请一并提交变更文件;
5.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
2、开店主体公司的授权代表人声明书1.授权代表人声明书请按照模板填写提交,点此下载模板
2.授权代表人声明书需要开店主体公司CEO或董事签字,并机打签字人姓名及职位;
3.如被授权的代表人与签字人为同一人,需补充政府机构出具的董事证明或公司股权证明,香港公司可提供法团成立证明或年审文件;
4.授权代表人声明书中有效期请填写具体日期信息(年/月/日形式),有效期截止时间不得早于当年自然年年底(续签季入驻的商家,有效期截止时间不得早于下一个自然年年底)。
3、开店主体公司的授权代表人身份证件1.需提交授权代表人声明书中被授权人身份证件扫描件;
2.身份证件包含但不仅限于身份证/护照/驾驶证;
3.身份证件若含有有效期请确认证件在有效期内;
4.此文件需有本人签字,签字名请与证件上名字信息一致。
4、开店主体公司的海外银行开户证明或银行对账单1.海外银行账户开户证明或银行对账单,需要银行出具(文件中可核实到银行名称),公司自行出具的文件不认可;
2.此文件上需要明确显示开店主体公司名、银行账户信息;
3.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
5、35类商标注册证书1.卖场品牌发源地的35类商标注册证书原件/原件扫描件,需是已经注册成功的商标,TM或受理阶段的商标不符合入驻要求;
2.商标注册证书需在有效期内;
3.若商标存在变更(包括但不仅限于注册人变更/商标有效期延展/注册人地址信息变更),请一并提交商标局出具的变更证明文件;
4.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
6、若开店主体非35类服务类商标持有人,还需提供商标持有人出具的独占授权书1.开店主体公司非商标持有人时,需提交由商标持有人出具给开店主体公司的独占开店授权书;若开店主体公司与商标持有公司为同一主体(名称一致),则无需提交独占开店授权书;
2.独占开店授权书请按照模板填写提交(注意,有两页),点此下载模板
3.独占开店授权书第一页需商标权持有公司CEO或董事签字,并机打签字人姓名及职位(非CEO或董事签字,需补充提交授权签字函或公司内部决议以确认签字人有权签署相关文件);如商标持有人为个人,需补充提供有本人签字的身份证件(护照/身份证/驾照)扫描件,证件需在有效期内。第二页需要由开店主体公司签署并由授权代表人签字;
4.独占授权书中有效期请填写具体日期信息(年/月/日形式),有效期截止时间不得早于当年自然年年底(续签季入驻的商家,有效期截止时间不得早于下一个自然年年底)。
7、卖场特殊资质卖场品牌35类商标持有人需满足以下任意两项要求:
1)卖场品牌35类商标持有人是海外上市公司,需提供上市国家、交易所名称、证券交易代码;
2)卖场品牌35类商标持有人所在的公司主体依法成立10年及以上;
3)卖场品牌35类商标持有人线下实体门店30家及以上,需提供门店列表、门店地址与电话且提供的门店地址和电话可通过网上查询到相关信息。
注:非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
8、商品品牌发源地商标注册证书1. 商品品牌发源地的商标注册证书原件/原件扫描件或品牌发源地商标官网截图(需有开店主体公司授权代表人签字),需是已经注册成功的商标,TM或受理阶段的商标不符合入驻要求;
2. 商标注册类别需对应所要经营的商品(如:经营化妆品,商标注册类别需为3类);
3.商标注册证书需在有效期内;
4.若商标存在变更(包括但不仅限于注册人变更/商标有效期延展/注册人地址信息变更),请一并提交商标局出具的变更证明文件;
5.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
9、商品品牌授权证明1.需提交商品品牌持有人-卖场35类商标持有人-开店主体公司的4级以内完整授权或进货链路凭证;
2.若提交完整授权链路,关于授权书的具体要求为:
1)授权书需要由授权公司CEO或董事签字,并机打签字人姓名及职位(非CEO或董事签字,需补充提交授权签字函或公司内部决议以确认签字人有权签署相关文件);如授权方为个人商标持有人,需补充提供有本人签字的身份证件(护照/身份证/驾照)扫描件,证件需在有效期内;
2)授权书需在有效期内;
3)非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
3.若提交完整进货链路凭证,关于进货凭证的具体要求为:
1)需是正规的进货凭证或与供货商的正规合作合同(超市小票等个人代购凭证不算);
2)进货时间需在近6个月以内(举例:您于2018年10月23日提交的进货凭证,进货时间需在2018年4月23日以后);
3)凭证上有明确的进货公司、供货公司、品牌名、进货商品名称或商品型号、进货数量、进货时间等明细;
4)非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
行业卖场旗舰店1、开店主体公司登记注册文件1.公司登记注册文件,包括但不仅限于商事业登记证/经营许可证/营业执照/公司注册证;
2.公司登记注册文件中若含有有效期请确认文件在有效期内;
3.公司登记注册文件中公司名信息请与开店主体公司中对应公司名一致;
4.若公司信息存在变更(包括但不仅限于公司名变更/公司地址信息变更),请一并提交变更文件;
5.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
2、开店主体公司的授权代表人声明书1.授权代表人声明书请按照模板填写提交,点此下载模板
2.授权代表人声明书需要开店主体公司CEO或董事签字,并机打签字人姓名及职位;
3.如被授权的代表人与签字人为同一人,需补充政府机构出具的董事证明或公司股权证明,香港公司可提供法团成立证明或年审文件;
4.授权代表人声明书中有效期请填写具体日期信息(年/月/日形式),有效期截止时间不得早于当年自然年年底(续签季入驻的商家,有效期截止时间不得早于下一个自然年年底)。
3、开店主体公司的授权代表人身份证件1.需提交授权代表人声明书中被授权人身份证件扫描件;
2.身份证件包含但不仅限于身份证/护照/驾驶证;
3.身份证件若含有有效期请确认证件在有效期内;
4.此文件需有本人签字,签字名请与证件上名字信息一致。
4、开店主体公司的海外银行开户证明或银行对账单1.海外银行账户开户证明或银行对账单,需要银行出具(文件中可核实到银行名称),公司自行出具的文件不认可;
2.此文件上需要明确显示开店主体公司名、银行账户信息;
3.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
5、35类商标注册证书1.行业卖场品牌发源地的35类商标注册证书原件/原件扫描件,需是已经注册成功的商标,TM或受理阶段的商标不符合入驻要求;
2.商标注册证书需在有效期内;
3.若商标存在变更(包括但不仅限于注册人变更/商标有效期延展/注册人地址信息变更),请一并提交商标局出具的变更证明文件;
4.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
6、若开店主体非35类服务类商标持有人,还需提供商标持有人出具的独占授权书1.开店主体公司非商标持有人时,需提交由商标持有人出具给开店主体公司的独占开店授权书;若开店主体公司与商标持有公司为同一主体(名称一致),则无需提交独占开店授权书;
2.独占开店授权书请按照模板填写提交(注意,有两页),点此下载模板
3.独占开店授权书第一页需商标权持有公司CEO或董事签字,并机打签字人姓名及职位(非CEO或董事签字,需补充提交授权签字函或公司内部决议以确认签字人有权签署相关文件);如商标持有人为个人,需补充提供有本人签字的身份证件(护照/身份证/驾照)扫描件,证件需在有效期内。第二页需要由开店主体公司签署并由授权代表人签字;
4.独占授权书中有效期请填写具体日期信息(年/月/日形式),有效期截止时间不得早于当年自然年年底(续签季入驻的商家,有效期截止时间不得早于下一个自然年年底)。
7、行业卖场特殊资质行业卖场品牌35类商标持有人需满足以下任意一项要求:
1)行业卖场品牌35类商标持有人所在的公司主体依法成立5年及以上且线下实体门店5家及以上,需提供门店列表、门店地址与电话且提供的门店地址和电话可通过网上查询到相关信息;
2)行业卖场品牌35类商标持有人所在的公司主体成立5年及以上且在线上开设有B2B或B2C零售或批发的网站,同时需提供该网站成立时间及销售额报表。
注:非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
8、商品品牌发源地商标注册证书1. 商品品牌发源地的商标注册证书原件/原件扫描件或品牌发源地商标官网截图(需有开店主体公司授权代表人签字),需是已经注册成功的商标,TM或受理阶段的商标不符合入驻要求;
2. 商标注册类别需对应所要经营的商品(如:经营化妆品,商标注册类别需为3类);
3.商标注册证书需在有效期内;
4.若商标存在变更(包括但不仅限于注册人变更/商标有效期延展/注册人地址信息变更),请一并提交商标局出具的变更证明文件;
5.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
9、商品品牌授权证明1.需提交商品品牌持有人-卖场35类商标持有人-开店主体公司的4级以内完整授权或进货链路凭证;
2.若提交完整授权链路,关于授权书的具体要求为:
1)授权书需要由授权公司CEO或董事签字,并机打签字人姓名及职位(非CEO或董事签字,需补充提交授权签字函或公司内部决议以确认签字人有权签署相关文件);如授权方为个人商标持有人,需补充提供有本人签字的身份证件(护照/身份证/驾照)扫描件,证件需在有效期内;
2)授权书需在有效期内;
3)非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
3.若提交完整进货链路凭证,关于进货凭证的具体要求为:
1)需是正规的进货凭证或与供货商的正规合作合同(超市小票等个人代购凭证不算);
2)进货时间需在近6个月以内(举例:您于2018年10月23日提交的进货凭证,进货时间需在2018年4月23日以后);
3)凭证上有明确的进货公司、供货公司、品牌名、进货商品名称或商品型号、进货数量、进货时间等明细;
4)非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
专卖店1、开店主体公司登记注册文件1.公司登记注册文件,包括但不仅限于商事业登记证/经营许可证/营业执照/公司注册证;
2.公司登记注册文件中若含有有效期请确认文件在有效期内;
3.公司登记注册文件中公司名信息请与开店主体公司中对应公司名一致;
4.若公司信息存在变更(包括但不仅限于公司名变更/公司地址信息变更),请一并提交变更文件;
5.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
2、开店主体公司的授权代表人声明书1.授权代表人声明书请按照模板填写提交,点此下载模板
2.授权代表人声明书需要开店主体公司CEO或董事签字,并机打签字人姓名及职位;
3.如被授权的代表人与签字人为同一人,需补充政府机构出具的董事证明或公司股权证明,香港公司可提供法团成立证明或年审文件;
4.授权代表人声明书中有效期请填写具体日期信息(年/月/日形式),有效期截止时间不得早于当年自然年年底(续签季入驻的商家,有效期截止时间不得早于下一个自然年年底)。
3、开店主体公司的授权代表人身份证件1.需提交授权代表人声明书中被授权人身份证件扫描件;
2.身份证件包含但不仅限于身份证/护照/驾驶证;
3.身份证件若含有有效期请确认证件在有效期内;
4.此文件需有本人签字,签字名请与证件上名字信息一致。
4、开店主体公司的海外银行开户证明或银行对账单1.海外银行账户开户证明或银行对账单,需要银行出具(文件中可核实到银行名称),公司自行出具的文件不认可;
2.此文件上需要明确显示开店主体公司名、银行账户信息;
3.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
5、品牌发源地商标注册证书1. 品牌发源地的商标注册证书原件/原件扫描件,需是已经注册成功的商标,TM或受理阶段的商标不符合入驻要求;
2. 商标注册类别需对应所要经营的商品(如:经营化妆品,商标注册类别需为3类);
3.商标注册证书需在有效期内;
4.若商标存在变更(包括但不仅限于注册人变更/商标有效期延展/注册人地址信息变更),请一并提交商标局出具的变更证明文件;
5.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
6、品牌授权证明1.需提交商标持有人出具给开店主体公司的开店授权书;
2.开店授权书需商标持有公司CEO或董事签字,并机打签字人姓名及职位(非CEO或董事签字,需补充提交授权签字函或公司内部决议以确认签字人有权签署相关文件);如商标持有人为个人,需补充提供有本人签字的身份证件(护照/身份证/驾照)扫描件,证件需在有效期内;
3.开店授权书中有效期请填写具体日期信息(年/月/日形式),有效期截止时间不得早于当年自然年年底(续签季入驻的商家,有效期截止时间不得早于下一个自然年年底);
4.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
专营店1、开店主体公司登记注册文件1.公司登记注册文件,包括但不仅限于商事业登记证/经营许可证/营业执照/公司注册证;
2.公司登记注册文件中若含有有效期请确认文件在有效期内;
3.公司登记注册文件中公司名信息请与开店主体公司中对应公司名一致;
4.若公司信息存在变更(包括但不仅限于公司名变更/公司地址信息变更),请一并提交变更文件;
5.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
2、开店主体公司的授权代表人声明书1.授权代表人声明书请按照模板填写提交,点此下载模板
2.授权代表人声明书需要开店主体公司CEO或董事签字,并机打签字人姓名及职位;
3.如被授权的代表人与签字人为同一人,需补充政府机构出具的董事证明或公司股权证明,香港公司可提供法团成立证明或年审文件;
4.授权代表人声明书中有效期请填写具体日期信息(年/月/日形式),有效期截止时间不得早于当年自然年年底(续签季入驻的商家,有效期截止时间不得早于下一个自然年年底)。
3、开店主体公司的授权代表人身份证件1.需提交授权代表人声明书中被授权人身份证件扫描件;
2.身份证件包含但不仅限于身份证/护照/驾驶证;
3.身份证件若含有有效期请确认证件在有效期内;
4.此文件需有本人签字,签字名请与证件上名字信息一致。
4、开店主体公司的海外银行开户证明或银行对账单1.海外银行账户开户证明或银行对账单,需要银行出具(文件中可核实到银行名称),公司自行出具的文件不认可;
2.此文件上需要明确显示开店主体公司名、银行账户信息;
3.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
5、品牌发源地商标注册证书1. 品牌发源地的商标注册证书原件/原件扫描件或品牌发源地商标官网截图(需有开店主体公司授权代表人签字),需是已经注册成功的商标,TM或受理阶段的商标不符合入驻要求;
2. 商标注册类别需对应所要经营的商品(如:经营化妆品,商标注册类别需为3类);
3.商标注册证书需在有效期内;
4.若商标存在变更(包括但不仅限于注册人变更/商标有效期延展/注册人地址信息变更),请一并提交商标局出具的变更证明文件;
5.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
6、品牌授权证明1.专营店需提交商标持有人为源头出发至开店主体公司的4级以内完整授权链路;
2.品牌授权书需要由公司CEO或董事签字并机打或正楷形式注明签字人姓名及职位;非CEO或董事签字需补充提交授权签字函或公司内部决议以确认签字人有权签署相关文件;如商标注册人为个人,需补充提供有本人签字的身份证件(护照/身份证/驾照)扫描件,证件需在有效期内;
3.品牌授权书需在有效期内;
4.4级以内完整授权链路举例:品牌方(商标注册人)→代理商A→代理商B→代理商C→开店主体公司,此为4级链路,专营店授权链路要求4级或4级以内;
5.非中/英文文件,需同时提交中文/英文翻译件,翻译件上需由开店主体公司的授权代表人签字。
银河专营店   银河专营店相关要求参照专营店

二、入驻后品牌新增或类目添加

天猫国际卖场型旗舰店、行业卖场旗舰店和专营店新增品牌或新增类目时,需要进行自荐。自荐需提供品牌入驻平台所需的基础资质,包括但不限于海外商标证、品牌授权等。

Ⅰ. Detailed rules for Tmall Global joining qualification

Store typeQualificationRequirements
Brand flagship storeRegistration documents of the main company of the store1. Registration documents of the company include but are not limited to the business/institution registration certificate, business license, business certificate, and certificate of incorporation;2. If any company registration document contains a validity period, confirm that the document is valid;3. The company name in the company registration documents shall be consistent with the name of the main company of the store;4. If the company information (including but not limited to the company name and address) changes, submit a change document;5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Statement of the authorized representative of the main company of the store1. The authorized representative’s statement shall be filled in according to the template and submitted. Click to download the template;2. The authorized representative’s statement shall be signed by the CEO or Director of the Board of the main company of the store, together with the printed name and position of the signatory;3. If the authorized representative and the signatory are the same, a Director’s certificate or the company’s equity certificate issued by the government agency shall be supplemented. For Hong Kong companies, the corporate establishment certificate or annual review document may be provided as an alternative;4. In the authorized representative’s statement, the validity period shall be filled in the form of month/day/year, and the end time shall be later than the end of the current natural year. (For merchants who become registered during the renewal season, the end time of the validity period shall be later than the end of the next natural year.)
Identity document of the authorized representative of the main company of the store1. A scanned copy of the identity document of the authorized person in the authorized representative’s statement shall be submitted;2. Identity documents include but are not limited to ID card, passport, and driver’s license;3. If any identity document contains a validity period, confirm that the document is valid;4. This document shall be signed, and the signed name shall be consistent with the name on the document.
Overseas bank account opening certificate or bank statement of the main company of the store1. The overseas bank account opening certificate or bank statement shall be issued by the bank (the name of which can be verified in the document). Documents issued by the company itself will not be recognized;2. The document shall clearly state the name and bank account information of the main company of the store;3. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Trademark registration certificate from the brand’s birthplace1. An original/scanned copy of the trademark registration certificate from the birthplace of the brand shall be submitted. The trademark shall be successfully registered. TM or trademark that is being processed does not meet the requirements for store registration;2. The trademark registration class shall correspond to the goods to be operated (for example, if the store operates cosmetics, the trademark registration class shall be 3);3. The trademark registration certificate shall be valid;4. If the trademark changes (including but not limited to the change of the registrant, extension of the validity period of the trademark, and change of the address of the registrant), submit a change certificate issued by the Trademark Office;5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Monopolizing authorization issued by the trademark holder (required if the main company of the store is not the trademark holder)1. When the main company of the store is not the trademark holder, a monopolizing authorization for store opening issued by the trademark holder shall be submitted. If the main company of the store and the trademark holder are the same (the name is the same), such an authorization is not needed;2. The monopolizing authorization for store opening shall be filled in according to the template (two pages in total) and submitted.Click to download the template;3. The CEO or Director of the Board of the trademark holder shall sign on the first page of the monopolizing authorization for store opening, along with the printed name and position of the signatory (if the document is signed by a person other than the CEO or Director, an authorization letter for signing or internal decision letter of the company shall be submitted as evidence that the signatory has the right to sign relevant documents). If the trademark holder is an individual, a scanned copy of a valid identity document (passport/ID card/driver’s license) signed by the individual shall be supplemented. The second page shall be signed by the main company of the store and by the authorized representative;4. In the monopolizing authorization for store opening, the validity period shall be filled in the form of month/day/year, and the end time shall be later than the end of the current natural year. (For merchants who become registered during the renewal season, the end time of the validity period shall be later than the end of the next natural year.)
Marketplace flagship storeRegistration documents of the main company of the store1. Registration documents of the company include but are not limited to the business/institution registration certificate, business license, business certificate, and certificate of incorporation;2. If any company registration document contains a validity period, confirm that the document is valid;3. The company name in the company registration documents shall be consistent with the name of the main company of the store;4. If the company information (including but not limited to the company name and address) changes, submit a change document;5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Statement of the authorized representative of the main company of the store1. The authorized representative’s statement shall be filled in according to the template and submitted. Click to download the template;2. The authorized representative’s statement shall be signed by the CEO or Director of the Board of the main company of the store, together with the printed name and position of the signatory;3. If the authorized representative and the signatory are the same, a Director’s certificate or the company’s equity certificate issued by the government agency shall be supplemented. For Hong Kong companies, the corporate establishment certificate or annual review document may be provided as an alternative;4. In the authorized representative’s statement, the validity period shall be filled in the form of month/day/year, and the end time shall be later than the end of the current natural year. (For merchants who become registered during the renewal season, the end time of the validity period shall be later than the end of the next natural year.)
Identity document of the authorized representative of the main company of the store1. A scanned copy of the identity document of the authorized person in the authorized representative’s statement shall be submitted;2. Identity documents include but are not limited to ID card, passport, and driver’s license;3. If any identity document contains a validity period, confirm that the document is valid;4. This document shall be signed, and the signed name shall be consistent with the name on the document.
Overseas bank account opening certificate or bank statement of the main company of the store1. The overseas bank account opening certificate or bank statement shall be issued by the bank (the name of which can be verified in the document). Documents issued by the company itself will not be recognized;2. The document shall clearly state the name and bank account information of the main company of the store;3. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Trademark registration certificate of class 351. An original/scanned copy of the class-35 trademark registration certificate from the birthplace of the marketplace brand shall be submitted. The trademark shall be successfully registered. TM or trademark that is being processed does not meet the requirements for store registration;2. The trademark registration certificate shall be valid;3. If the trademark changes (including but not limited to the change of the registrant, extension of the validity period of the trademark, and change of the address of the registrant), submit a change certificate issued by the Trademark Office;4. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Monopolizing authorization issued by the trademark holder (if the main company of the store is not a class-35 service trademark holder)1. When the main company of the store is not the trademark holder, a monopolizing authorization for store opening issued by the trademark holder shall be submitted. If the main company of the store and the trademark holder are the same (the name is the same), such an authorization is not needed;2. The monopolizing authorization for store opening shall be filled in according to the template (two pages in total) and submitted.Click to download the template;3. The CEO or Director of the Board of the trademark holder shall sign on the first page of the monopolizing authorization for store opening, along with the printed name and position of the signatory (if the document is signed by a person other than the CEO or Director, an authorization letter for signing or internal decision letter of the company shall be submitted as evidence that the signatory has the right to sign relevant documents). If the trademark holder is an individual, a scanned copy of a valid identity document (passport/ID card/driver’s license) signed by the individual shall be supplemented. The second page shall be signed by the main company of the store and by the authorized representative;4. In the monopolizing authorization for store opening, the validity period shall be filled in the form of month/day/year, and the end time shall be later than the end of the current natural year. (For merchants who become registered during the renewal season, the end time of the validity period shall be later than the end of the next natural year.)
Special qualification of a marketplaceCategory-35 trademark holder of a marketplace brand shall meet any two of the following requirements:
(1) If the class-35 trademark holder of the marketplace brand is an overseas listed company, the name of the listed country, name of the exchange, and securities trading code shall be provided;
(2) The main body of the company where the class-35 trademark holder of the marketplace brand belongs shall be established for 10 years or more according to the law;
(3) If the class-35 trademark holder has 30 or more physical stores under the marketplace brand, the store list, addresses, and phone numbers shall be provided. The addresses and phone numbers shall be available online.
Note: Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Trademark registration certificate from the commodity brand’s birthplace1. An original/scanned copy of the trademark registration certificate from the commodity brand’s birthplace or a screenshot of the trademark on the official website signed by the authorized representative of the main company of the store shall be submitted. The trademark shall be successfully registered. TM or trademark that is being processed does not meet the requirements for store registration;2. The trademark registration class shall correspond to the goods to be operated (for example, if the store operates cosmetics, the trademark registration class shall be 3);3. The trademark registration certificate shall be valid;4. If the trademark changes (including but not limited to the change of the registrant, extension of the validity period of the trademark, and change of the address of the registrant), submit a change certificate issued by the Trademark Office;5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Authorization certificate of the commodity brand1. A full authorization link or stock link certificate shall be provided within four levels of the commodity brand holder, class-35 trademark holder, and the main company of the store;2. If a full authorization link is provided, the requirements for the authorization include:(1) The CEO or Director of the Board of the authorizing company shall sign the authorization, along with the printed name and position of the signatory (if the document is signed by a person other than the CEO or Director, an authorization letter for signing or internal decision letter of the company shall be submitted as evidence that the signatory has the right to sign relevant documents). If the authorizing party is an individual, a scanned copy of a valid identity document (passport/ID card/driver’s license) signed by the individual shall be supplemented;(2) The authorization shall be valid;(3) Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.3. If a full stock link certificate is provided, the requirements for the stock certificate include:(1) The stock certificate shall be officially issued, or be a formal cooperation contract with the supplier (personal purchase documents such as a receipt from a supermarket are deemed invalid);(2) The stock time shall be within six months (for example, if the stock certificate is submitted on October 23, 2018, the stock time shall be later than April 23, 2018);(3) The stock certificate shall clearly display details such as the stock company, supply company, brand name, name or model of the stocked commodity, stock quantity, and stock time;(4) Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Industrial marketplace flagship storeRegistration documents of the main company of the store1. Registration documents of the company include but are not limited to the business/institution registration certificate, business license, business certificate, and certificate of incorporation;2. If any company registration document contains a validity period, confirm that the document is valid;3. The company name in the company registration documents shall be consistent with the name of the main company of the store;4. If the company information (including but not limited to the company name and address) changes, submit a change document;5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Statement of the authorized representative of the main company of the store1. The authorized representative’s statement shall be filled in according to the template and submitted. Click to download the template;2. The authorized representative’s statement shall be signed by the CEO or Director of the Board of the main company of the store, together with the printed name and position of the signatory;3. If the authorized representative and the signatory are the same, a Director’s certificate or the company’s equity certificate issued by the government agency shall be supplemented. For Hong Kong companies, the corporate establishment certificate or annual review document may be provided as an alternative;4. In the authorized representative’s statement, the validity period shall be filled in the form of month/day/year, and the end time shall be later than the end of the current natural year. (For merchants who become registered during the renewal season, the end time of the validity period shall be later than the end of the next natural year.)
Identity document of the authorized representative of the main company of the store1. A scanned copy of the identity document of the authorized person in the authorized representative’s statement shall be submitted;2. Identity documents include but are not limited to ID card, passport, and driver’s license;3. If any identity document contains a validity period, confirm that the document is valid;4. This document shall be signed, and the signed name shall be consistent with the name on the document.
Overseas bank account opening certificate or bank statement of the main company of the store1. The overseas bank account opening certificate or bank statement shall be issued by the bank (the name of which can be verified in the document). Documents issued by the company itself will not be recognized;2. The document shall clearly state the name and bank account information of the main company of the store;3. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Trademark registration certificate of class 351. An original/scanned copy of the class-35 trademark registration certificate from the birthplace of the marketplace brand shall be submitted. The trademark shall be successfully registered. TM or trademark that is being processed does not meet the requirements for store registration;2. The trademark registration certificate shall be valid;3. If the trademark changes (including but not limited to the change of the registrant, extension of the validity period of the trademark, and change of the address of the registrant), submit a change certificate issued by the Trademark Office;4. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Monopolizing authorization issued by the trademark holder (if the main company of the store is not a class-35 service trademark holder)1. When the main company of the store is not the trademark holder, a monopolizing authorization for store opening issued by the trademark holder shall be submitted. If the main company of the store and the trademark holder are the same (the name is the same), such an authorization is not needed;2. The monopolizing authorization for store opening shall be filled in according to the template (two pages in total) and submitted.Click to download the template;3. The CEO or Director of the Board of the trademark holder shall sign on the first page of the monopolizing authorization for store opening, along with the printed name and position of the signatory (if the document is signed by a person other than the CEO or Director, an authorization letter for signing or internal decision letter of the company shall be submitted as evidence that the signatory has the right to sign relevant documents). If the trademark holder is an individual, a scanned copy of a valid identity document (passport/ID card/driver’s license) signed by the individual shall be supplemented. The second page shall be signed by the main company of the store and by the authorized representative;4. In the monopolizing authorization for store opening, the validity period shall be filled in the form of month/day/year, and the end time shall be later than the end of the current natural year. (For merchants who become registered during the renewal season, the end time of the validity period shall be later than the end of the next natural year.)
Special qualification of an industrial marketplaceCategory-35 trademark holder of an industrial marketplace brand shall meet any of the following requirements:
(1) If the main body of the company where the class-35 trademark holder of the industrial marketplace brand belongs has been established for five or more years and has five or more physical stores, the store list, addresses, and phone numbers shall be provided. The addresses and phone numbers shall be available online;
(2) If the main body of the company where the class-35 trademark holder of the industrial marketplace brand belongs has been established for five or more years and has a B2B or B2C retail or wholesale website, the establishment time and sales report of the website shall be provided.
Note: Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Trademark registration certificate from the commodity brand’s birthplace1. An original/scanned copy of the trademark registration certificate from the commodity brand’s birthplace or a screenshot of the trademark on the official website signed by the authorized representative of the main company of the store shall be submitted. The trademark shall be successfully registered. TM or trademark that is being processed does not meet the requirements for store registration;2. The trademark registration class shall correspond to the goods to be operated (for example, if the store operates cosmetics, the trademark registration class shall be 3);3. The trademark registration certificate shall be valid;4. If the trademark changes (including but not limited to the change of the registrant, extension of the validity period of the trademark, and change of the address of the registrant), submit a change certificate issued by the Trademark Office;5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Authorization certificate of the commodity brand1. A full authorization link or stock link certificate shall be provided within four levels of the commodity brand holder, class-35 trademark holder, and the main company of the store;2. If a full authorization link is provided, the requirements for the authorization include:(1) The CEO or Director of the Board of the authorizing company shall sign the authorization, along with the printed name and position of the signatory (if the document is signed by a person other than the CEO or Director, an authorization letter for signing or internal decision letter of the company shall be submitted as evidence that the signatory has the right to sign relevant documents). If the authorizing party is an individual, a scanned copy of a valid identity document (passport/ID card/driver’s license) signed by the individual shall be supplemented;(2) The authorization shall be valid;(3) Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
3. If a full stock link certificate is provided, the requirements for the stock certificate include:
(1) The stock certificate shall be officially issued, or be a formal cooperation contract with the supplier (personal purchase documents such as a receipt from a supermarket are deemed invalid);
(2) The stock time shall be within six months (for example, if the stock certificate is submitted on October 23, 2018, the stock time shall be later than April 23, 2018);
(3) The stock certificate shall clearly display details such as the stock company, supply company, brand name, name or model of the stocked commodity, stock quantity, and stock time;
(4) Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Exclusive storeRegistration documents of the main company of the store1. Registration documents of the company include but are not limited to the business/institution registration certificate, business license, business certificate, and certificate of incorporation;2. If any company registration document contains a validity period, confirm that the document is valid;3. The company name in the company registration documents shall be consistent with the name of the main company of the store;4. If the company information (including but not limited to the company name and address) changes, submit a change document;5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Statement of the authorized representative of the main company of the store1. The authorized representative’s statement shall be filled in according to the template and submitted. Click to download the template;2. The authorized representative’s statement shall be signed by the CEO or Director of the Board of the main company of the store, together with the printed name and position of the signatory;3. If the authorized representative and the signatory are the same, a Director’s certificate or the company’s equity certificate issued by the government agency shall be supplemented. For Hong Kong companies, the corporate establishment certificate or annual review document may be provided as an alternative;4. In the authorized representative’s statement, the validity period shall be filled in the form of month/day/year, and the end time shall be later than the end of the current natural year. (For merchants who become registered during the renewal season, the end time of the validity period shall be later than the end of the next natural year.)
Identity document of the authorized representative of the main company of the store1. A scanned copy of the identity document of the authorized person in the authorized representative’s statement shall be submitted;2. Identity documents include but are not limited to ID card, passport, and driver’s license;3. If any identity document contains a validity period, confirm that the document is valid;4. This document shall be signed, and the signed name shall be consistent with the name on the document.
Overseas bank account opening certificate or bank statement of the main company of the store1. The overseas bank account opening certificate or bank statement shall be issued by the bank (the name of which can be verified in the document). Documents issued by the company itself will not be recognized;2. The document shall clearly state the name and bank account information of the main company of the store;3. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Trademark registration certificate from the brand’s birthplace1. An original/scanned copy of the trademark registration certificate from the birthplace of the brand shall be submitted. The trademark shall be successfully registered. TM or trademark that is being processed does not meet the requirements for store registration;2. The trademark registration class shall correspond to the goods to be operated (for example, if the store operates cosmetics, the trademark registration class shall be 3);3. The trademark registration certificate shall be valid;4. If the trademark changes (including but not limited to the change of the registrant, extension of the validity period of the trademark, and change of the address of the registrant), submit a change certificate issued by the Trademark Office;5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Certificate of brand authorization1. The authorization for store opening issued by the trademark holder to the main company of the store shall be provided;2. The CEO or Director of the Board of the trademark holder shall sign the authorization for store opening, along with the printed name and position of the signatory (if the document is signed by a person other than the CEO or Director, an authorization letter for signing or internal decision letter of the company shall be submitted as evidence that the signatory has the right to sign relevant documents). If the trademark holder is an individual, a scanned copy of a valid identity document (passport/ID card/driver’s license) signed by the individual shall be supplemented;3. In the authorization for store opening, the validity period shall be filled in the form of month/day/year, and the end time shall be later than the end of the current natural year. (For merchants who become registered during the renewal season, the end time of the validity period shall be later than the end of the next natural year);4. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Specialty storeRegistration documents of the main company of the store1. Registration documents of the company include but are not limited to the business/institution registration certificate, business license, business certificate, and certificate of incorporation;2. If any company registration document contains a validity period, confirm that the document is valid;3. The company name in the company registration documents shall be consistent with the name of the main company of the store;4. If the company information (including but not limited to the company name and address) changes, submit a change document;5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Statement of the authorized representative of the main company of the store1. The authorized representative’s statement shall be filled in according to the template and submitted. Click to download the template;2. The authorized representative’s statement shall be signed by the CEO or Director of the Board of the main company of the store, together with the printed name and position of the signatory;3. If the authorized representative and the signatory are the same, a Director’s certificate or the company’s equity certificate issued by the government agency shall be supplemented. For Hong Kong companies, the corporate establishment certificate or annual review document may be provided as an alternative;4. In the authorized representative’s statement, the validity period shall be filled in the form of month/day/year, and the end time shall be later than the end of the current natural year. (For merchants who become registered during the renewal season, the end time of the validity period shall be later than the end of the next natural year.)
Identity document of the authorized representative of the main company of the store1. A scanned copy of the identity document of the authorized person in the authorized representative’s statement shall be submitted;2. Identity documents include but are not limited to ID card, passport, and driver’s license;3. If any identity document contains a validity period, confirm that the document is valid;4. This document shall be signed, and the signed name shall be consistent with the name on the document.
Overseas bank account opening certificate or bank statement of the main company of the store1. The overseas bank account opening certificate or bank statement shall be issued by the bank (the name of which can be verified in the document). Documents issued by the company itself will not be recognized;2. The document shall clearly state the name and bank account information of the main company of the store;3. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Trademark registration certificate from the brand’s birthplace1. An original/scanned copy of the trademark registration certificate from the brand’s birthplace or a screenshot of the trademark on the official website signed by the authorized representative of the main company of the store shall be submitted. The trademark shall be successfully registered. TM or trademark that is being processed does not meet the requirements for store registration;2. The trademark registration class shall correspond to the goods to be operated (for example, if the store operates cosmetics, the trademark registration class shall be 3);3. The trademark registration certificate shall be valid;4. If the trademark changes (including but not limited to the change of the registrant, extension of the validity period of the trademark, and change of the address of the registrant), submit a change certificate issued by the Trademark Office;5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Certificate of brand authorization1. For a specialty store, a full authorization link within four levelsfrom the trademark holder to the main company of the store shall be provided;2. The CEO or Director of the Board of the company shall sign the brand authorization, along with the name and position of the signatory printed or in regular script. If the document is signed by a person other than the CEO or Director, an authorization letter for signing or internal decision letter of the company shall be supplemented as evidence that the signatory has the right to sign relevant documents. If the trademark holder is an individual, a scanned copy of a valid identity document (passport/ID card/driver’s license) signed by the individual shall be supplemented;3. The brand authorization shall be valid;4. An example of the full authorization link of four levels is as follows: Brand side (trademark registrant) → Agent A → Agent B → Agent C → Main company of the store. The authorization link of a specialty store shall include four levels or fewer;5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store.
Galaxy Franchise StoreRefer to related Specialty Stores for the requirements of Galaxy Franchise Store

II. Addition of brands or categories after joining

Self-recommendation is required for application for the addition of brands or categories in marketplace flagship stores, industrial marketplace flagship stores, and specialty stores on Tmall Global. For self-recommendation, the required materials concerning basic qualifications for joining must be provided, which include but are not limited to overseas trademark registration certificate and authorization certificate of the commodity brand.

IN CASE OF ANY INCONSISTENCY BETWEEN THE TWO LANGUAGE VERSIONS, THE CHINESE VERSION SHALL PREVAIL.
如中英文版本间存在任何歧义的,以中文版为准。

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